Book IVIlluminated platesDesign
Design is the craft I mastered on the way, not the title I’m chasing. It’s why my companies look the way they do, and why I can sit with any design team and speak their language. Hold the glass over a plate to read the margins.
At REV I led design for retail brands online: product pages and the hundred small decisions that decide whether someone buys. Every annotation on these plates is a reason, not a decoration.
A design system: type scales, buttons in every state, icons, tooltips, modals. The unglamorous grammar that lets a product team move fast without everything drifting apart.
My own brand, my own rules. I managed the whole company, sixteen employees plus countless agencies, partners and freelance designers, and made sure the store, the product and the partner content all looked like the same book. Read Book I
If I can’t write the annotation, the element doesn’t ship.
A beautiful page that doesn’t convert is a painting. I like paintings. Elsewhere.
A good design system makes the whole team faster than one great designer.
I can run design because I did it with my own hands first.
Today design is how I build and judge companies at Delta Ventures, not the job I’m looking for. If you need someone who speaks design and sells, write to me.